Thesis Organizational Culture

There are some multinational companies that were superior in their industry but are now struggling for market survival.General Motors, Ford and Chrysler were the three largest automobile companies in The United States over the last decade (Micheline, 2003).This situation was recorded as the biggest industrial bankruptcy in The United States history.

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This statement illustrates how organizational culture is incorporated in an organization’s daily activities.

Furthermore, because organizational culture creates a framework of values, rules, and beliefs that individuals must work with, it may influence the output.

However, according to Ogbonna (2000) various researchers in the past have been unable to come up with a universal theory to connect the notions of organizational culture and performance, therefore the influence of organizational culture to performance is still somewhat ambiguous and blurred.

For that reason, the objective of this thesis is to investigate in what ways does performance and culture relates.

Market survival process stresses the importance of firm performance.

For many years performance has been a common topic among researchers.

Results of their studies were thus diverse and varied. Cameron and Quinn (2006) cited more than three types of organizational culture.

Kennedy and Deal (1982) described organizational culture as a complex set of beliefs, assumptions, symbols, and values that determine the way a firm conducts business.

However, despite the high number of performance studies, there is no universal agreement in conceptualizing organizational performance (Walton, 2001; Papadimitriou, 2000).

It is very difficult to construct a comprehensive measurement theory of performance.


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