Research Paper On Impulse Buying Behaviour

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Yet, not all unintentional and unplanned purchases inevitably means an impulse buy, as explained by Jones et al (2003) and Lee (2008).

Impulse buying behaviour is unthoughtful because customers do not focus on the outcomes of their purchase; what actually matters to them is to satisfy their instant desire (Sharma, 2010).

Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification.

For example, a shopper in a supermarket might not specifically be shopping for confectionery.

Following this are the results of an exploratory study that investigates the phenomenology of consumers' impulse buying episodes.

The research identifies: (1) the subjective experiences that distinguish the onset of the buying impulse, (2) how consumers cope with their impulsive urges to buy, and (3) the types of negative consequences they incur as a result of their impulsive buying.Some items bought on impulse are not considered functional or necessary in the consumers' lives.Preventing impulse buying involves techniques such as setting budgets before shopping and taking time out before the Purchase is made.New researcher, Sharma (2010) has re-conceptualise the notion of impulse buying and has identified that it occurs when individual do not plan, anticipate, hesitate when making purchasing decisions, that is, when consumers make unintentional, unthoughtful and prompt purchases (Franken et al.,2008).The impulse buying behaviour is unintentional, since the consumers are not specifically searching for some products and made no plans to purchase the item.First the theoretical fundamentals around the impulse buying circumstances that consumers experience during shopping trips are investigated.It also attempts to determine the impulsive products and the gender differences when making impulse buying decisions.Using actual purchasing behavior by visitors to a High School Reunion web store, this study examines the factors that lead to an increased willingness by on-line consumers to purchase impulse items.Consistent with mental accounting and the psychophysics of prices, we find that people’s purchase of the impulse item increases with the total amount spent on other items.We also find that linking a US

The research identifies: (1) the subjective experiences that distinguish the onset of the buying impulse, (2) how consumers cope with their impulsive urges to buy, and (3) the types of negative consequences they incur as a result of their impulsive buying.

Some items bought on impulse are not considered functional or necessary in the consumers' lives.

Preventing impulse buying involves techniques such as setting budgets before shopping and taking time out before the Purchase is made.

New researcher, Sharma (2010) has re-conceptualise the notion of impulse buying and has identified that it occurs when individual do not plan, anticipate, hesitate when making purchasing decisions, that is, when consumers make unintentional, unthoughtful and prompt purchases (Franken et al.,2008).

The impulse buying behaviour is unintentional, since the consumers are not specifically searching for some products and made no plans to purchase the item.

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The research identifies: (1) the subjective experiences that distinguish the onset of the buying impulse, (2) how consumers cope with their impulsive urges to buy, and (3) the types of negative consequences they incur as a result of their impulsive buying.Some items bought on impulse are not considered functional or necessary in the consumers' lives.Preventing impulse buying involves techniques such as setting budgets before shopping and taking time out before the Purchase is made.New researcher, Sharma (2010) has re-conceptualise the notion of impulse buying and has identified that it occurs when individual do not plan, anticipate, hesitate when making purchasing decisions, that is, when consumers make unintentional, unthoughtful and prompt purchases (Franken et al.,2008).The impulse buying behaviour is unintentional, since the consumers are not specifically searching for some products and made no plans to purchase the item.First the theoretical fundamentals around the impulse buying circumstances that consumers experience during shopping trips are investigated.It also attempts to determine the impulsive products and the gender differences when making impulse buying decisions.Using actual purchasing behavior by visitors to a High School Reunion web store, this study examines the factors that lead to an increased willingness by on-line consumers to purchase impulse items.Consistent with mental accounting and the psychophysics of prices, we find that people’s purchase of the impulse item increases with the total amount spent on other items.We also find that linking a US $1 donation to the impulse item, thereby providing a reason to purchase, increases the frequency of the impulse purchase. Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood.

donation to the impulse item, thereby providing a reason to purchase, increases the frequency of the impulse purchase. Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood.

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