Paper Industry Market Research

Paper Industry Market Research-57
Using technical data developed during the earlier studies, a specific questionnaire and technical package were developed and mailed to 750 mills which could use sisal pulp either as specialty pulp (140 possible locations) or as a reinforcing fibre in commodity grades (610 possible locations). A second questionnaire was sent to 120 respondents that had indicated that they could use sisal pulp.This questionnaire addressed issues such as desired pulp brightness, forms of delivery and the price that the mills would be willing to pay for sisal pulp.

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For the 1992/93 Tanzania Sisal Authority study, the market survey was expanded to include both preselected specialty paper producers and commodity paper producers to investigate the market potential for sisal pulp as reinforcing fibre in commodity papers.

Table 5: 1989 sisal pulp market survey for specialty papermaking As the potential market was global, this market survey was conducted entirely by mail.

Increased use of these fibre resources begs several questions.2.1 Is it realistic to rely on recovered paper for 70 million tonnes of fibre over the next two decades? wastepaper recovery rates for corrugated and newsprint are already about 74 percent and 63 percent, respectively.

Recovery rates for wastepaper are already high in most developed countries, the largest per capita paper consumers. The only remaining area where a significant increase in recovery rates may be achieved appears to be printing and writing papers that currently are recovered at a rate of only about 25 percent.

EMGE provide a comprehensive range of market research services, based on our expertise in the paper sector.

As well as market forecasts and industry reports, EMGE perform multi-client and private-client market research projects.

Markets for sisal pulp are established in the specialty paper sector; however, currently there are no markets established in the commodity paper sector.

Before considering potential market opportunities for sisal fibre in the pulp and paper industry, we must first consider the fibres currently in use and certain trends that may favour using sisal fibre in the future.

So, as the use of agricultural residues increases, potential market opportunities for sisal pulp will also increase because short fibre nonwoods require reinforcing fibre to produce good quality paper.3.2 Fibre crops Fibre crops on the other hand present potential competition to sisal pulp because these crops are purposely grown, in part, to produce high quality feedstock for specialty pulp and papermaking.

As seen in table 3, Atchison (1988) estimates that stem fibres account for some 13.7 million bdmt globally of which 3.0 million bdmt is the bast fibre component. Most of the current fibre crops such as abaca (Manila hemp), jute, sisal and industrial hemp were developed for "traditional" industries such as the rope, twine and carpet backing industries and to a lesser extent for the specialty pulp and paper market.


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