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You can usually achieve market penetration in four ways.
Unit sales can also be used if you're products are at a completely different price level than the competition such as a $100 mobile device with a strategy to take the market of a $1000 mobile device.
For example, if you sell 1 million devices in a market where a total of 4.4 million devices are sold: © 2010-2019 Simplicable. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
When you are examining your competition, include not just your direct competition -- businesses that are already providing the same product or service your small business will provide, but also, take a look at alternatives your potential customers might use in place of your company or its competitors.
For example, if you were going to start a small business that offers web design services, you should look at other web design businesses, but also check out resources like Wix and Go Daddy that allow your potential customers to build their own websites quickly and easily.
For example, raising or lowering your prices and heavily promoting your products can help make the market unattractive or inaccessible for smaller competitors.
If you can compete on price and offering, you may look at ways of increasing usage by existing customers.
The Market Analysis section also needs to include the percentage of market share you envision and why.
Writing the business plan can seem tedious and sometimes overwhelming.
A third way to measure a market is using unit sales.
This is done when you have better unit sales data than revenue data for a market.