Luxury Brands Dissertation

The study concluded with the formation of a strategic management framework specific to the luxury goods industry.Data analysis included an in-depth exploration of the evolution of the business environment of the luxury goods industry from the mid-1800s to the first decade of the 2000s, and a case study of the sample luxury goods company, Louis Vuitton.The researcher has collected data from a wide range of literature such as academic sources and journals to help in finding out the main changes existing in consumers’ behaviour.

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Analysis of the case study resulted in the refinement of the four brand management variables: corporate, brand management, trade-off, and strategic planning.

Environmental determinism and the zeitgeist were evidenced to be important factors that shaped the business strategies of LVMH and its brands.

This research explores how a sense of luxury brand is created in an online environment.

Using methodology comprised of different online methods to comprehend what is taking place online, this study primarily concentrates on visual imagery and online communication.

1 – Introduction Background of the study The aim of the study Objectives of the research General objective Specific objectives Research questions Research hypothesis Research methodology Expected outcomes Problems and limitations Theoretical framework 2 – Literature Review Background information The history and evaluation of luxury goods branding in high fashion The key concepts Accessories The relationship between the price and quality in the luxury market Globalization and changes in the luxury goods market communication Social networking Blogs Mass consumption The global marketplaces, global consumer culture and harmonization E-tail Celebrity branding and endorsement Celebrities as a reference group Celebrities as style icons From the point of view of a fashion luxury brand From the point of view of the luxury goods market as a whole Future of the luxury products and market after the recession 3 – Research Methodology Research Design Data Collection Methods Compiling Interviews Sampling Frame Piloting Company Cases ASOS Helsinki 10 FINSK Data Analysis Limitations 4 – Data Findings and Analysis Results Discussion 5 – Conclusion Recommendation Scope for Future References Appendix Questionnaires If you enjoyed reading this post on consumer purchasing behaviour of luxury goods, I would be very grateful if you could help spread this knowledge by emailing this post to a friend, or sharing it on Twitter or Facebook. My name is Steve Jones and I’m the creator and administrator of the dissertation topics blog.

I’m a senior writer at uk and hold a BA (hons) Business degree and MBA, I live in Birmingham (just moved here from London), I’m a keen writer, always glued to a book and have an interest in economics theory.

Strategic planning and strategic management response were identified as ongoing strategies that helped LVMH and its brands to effectively address and respond to environmental changes.

Both environmental determinism and the zeitgeist and the use of strategic management response were incorporated into the luxury brand management framework as overarching themes for explaining the influences and responses for the four management indicators.

The luxury brand paradox concerns the inherent difficulty for luxury brands to increase sales and expand their customer base while simultaneously maintaining an aura of mystery and exclusivity.

The openness and accessibility of the Internet are believed to pose an extra challenging environment for luxury brands.


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