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Classical Conditioning It occurs when a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own.A Russian physiologist , Pavlov introduced classically conditioned learning by pairing a neutral stimulus ( a bell ) with a stimulus known to cause a salivation to dogs ( he squirted dry meat powder).Repeated exposures increases the strength of stimulus-response associations and prevent the decay of these associations in memory.
as you can see from everyday world behaviour modificaton is not a science but an art.
Operant Conditioning : process of applying the law of effect to control behaviour by...
Behavioural learning principal applies to many consumer phenomena, ranging from the creation of a distinctive brand image to the perceived linkage between a product and an underlying need.
The transfer of meaning from an unconditioned stiulus to a conditioned stimulus explains why made-up brands like Marlboro, Coca-Cola or IBM can exert such powerful effects on consumers.
Learning how to ride a bike is a skill that most children learn, some learn by getting step-by-step lessons by parents or guardians, but some also learn through observational learning.
When I was young my parents did not teach me how to ride a bike, I learned by watching my friend ride her bike.The drooling of these canine consumers because of a sound now has a linked to feeding time, was a conditioned response ( CR ).This basic of classical conditioning applies to responses controlled by the autonomic and nervous systems. Once you place your order you will receive an email with the password.Learning Learning is a permanent change in behaviour caused by experience.When these cues are consistently paired with a conditioned stimuli such as brand names, we as consumers may feel hungry, thirsty or aroused when later exposed to brand cues.Conditioning effects are more likely to occur after the (CS) conditioned and unconditioned ( UCS ) stimuli have been paired a number of times.The powder was an unconditioned stimulus because it was capable of causing the response.Over time, the dog has learned to associate the bell with its meat powder and begin to salivate at the sound of the bell only.As well as being able to remember the behavior the person also needs to be able to perform the behavior for observational learning to occur.Motivation plays a role in observational learning because you have to want to do the action for a reason.