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Sam Gyimah, the Universities Minister for England, told the BBC that the site is "clearly wrong because it is enabling and normalizing cheating potentially on an industrial scale." Multiple You Tubers said their videos were sponsored by Edu Birdie, meaning they were paid to promote a service that encourages academic cheating.
Hippo Campus is powered by The NROC Project, a non-profit, member-driven project focused on new models of digital content development, distribution, and use. Is there a script, app, or something that can be used to track student use of Hippo Campus? Why won't the Environmental Science animations play? There is no charge for individual users at Hippo Campus.
The promotions violate You Tube's Academic Aid policy, which states "advertising is not permitted for academic aids." You Tube over the weekend pulled hundreds of videos promoting the essay-writing service Edu Birdie, a Ukraine-based company that connects students with writers to compose their classroom assignments for a fee.
Hundreds of You Tube channels have had their videos removed from the site following a BBC investigation that found the widespread promotion of an essay-writing service as a way for students to cheat at school.
Hippo is a free, core academic web site that delivers rich multimedia content--videos, animations, and simulations--on general education subjects to middle-school and high-school teachers and college professors, and their students, free of charge.
Teachers project Hippo Campus content during classroom learning and assign it for computer labs and homework.