Authors, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.
Authors, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions.As a writer, you can use words that inspire lust to make almost anything intriguing.Tags: Goddess Nike EssayTeaching Reading Research PaperAnswers To Essay QuestionsStatistics Problem SolvingAlgebra Problems To SolveCritical Thinking Activities For KidsRevision Process Of An EssayDissertation Design Section
(It also gets bonus points for using the safety power word “proven”, which we’ll discuss in a moment.) If you want to stomp on your readers’ greed glands, use these power words: Greed isn’t the only emotion you want buyers to feel. They need to trust both you and your product or service. On the landing page for one of our Smart Blogger courses, we use power words to make sure our customers feel safe: In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words: Remember when you were a kid, and someone told you NOT to do something?
From that point on, you could think about little else, right? This Ahrefs article tempts you with its headline: Any blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.
Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. Here’s an example of a blog post headline here at Smart Blogger that utilizes with 20,000 volts of electricity. They’re probably bored, maybe a little depressed, and almost definitely tired. Here’s an example email from Mirasee: Like it or not, lust is one of the core human emotions.
And they’re looking for something, anything, that’ll wake them up and make them feel better. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean.
It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.
The more emotion your writing makes readers feel, the more engaged they will be.Nearly every headline on the cover is either blatantly or indirectly about sex.And it works, not just for men’s and women’s magazines, but for anything.Power words are a shortcut to sparking that emotion.And in this post, you’ll learn how to use them like a kung fu master.The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.Its explicit “Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving. Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.