Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. Here’s an example of a blog post headline here at Smart Blogger that utilizes with 20,000 volts of electricity. They’re probably bored, maybe a little depressed, and almost definitely tired. Here’s an example email from Mirasee: Like it or not, lust is one of the core human emotions.And they’re looking for something, anything, that’ll wake them up and make them feel better. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean.And this headline, undoubtedly, had such people frothing at the mouth.
Many of them are so overused they’ve become cliché, but that doesn’t stop them from working.
The truth is, nearly every human being on the planet is interested in either saving or making money.
Watch it for five minutes, listening for the words below. Here’s why: Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention.
To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm.
And just one or two power words in your headline is usually enough to make it stand out.
Just look at this headline from Buzz Feed: People generally love anything adorable, so this headline will easily catch attention.
The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.
If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.
The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Looking for a quick way to give your writing more punch?
Maybe add a little personality or pizzazz — that extra little “oomph” that makes your reader pay attention?