Beginning with “I’m a marketing professional with 15 years of healthcare industry experience” is far better than “My name is Jane Doe.” It is a total waste of time and paper to turn your cover letter into another version of your CV. Your cover letter is your opportunity to show an interest in the field, curiosity and your personality.Always Google the hiring company and don’t be afraid to throw in a historical fact or two related to the company’s past.For example, tech professionals could talk about how thrilling it is to be part of the industry’s transformation and perhaps mention a recent change that altered the field.If you’re savvy you’ll perform the necessary research to find out who you’re sending the application to. Johnson” is much better than “To whom it may concern” or “Dear Sir/Madam.” However, there may be occasions when you simply don’t know who will be reading the letter. The only thing worse than a generic opening is addressing the person by the wrong name!You would be astonished at the number of spelling and grammatical errors contained in the average cover letter.The reader will assume you were too lazy or haphazard to check your own work which almost guarantees rejection.Get a friend or family member to read over it after you’ve proofread it yourself.You should always include a cover letter with your application even if the employer doesn’t ask you for one. Well, it’s a fantastic way to add information that doesn’t fit into a CV.It will also help to give your application a bit more ‘personality’.Your cover letter should consist of the highlights of your career to date and should be brief.You shouldn’t have more than three paragraphs and each one should get straight to the point.