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Here are two from 2015 which demonstrated an innovative use of the medium to solve a business problem.ZUJI, a large Asia-Pacific online travel agency with nearly 2m visitors per month, faced an issue with its site visitors.
As part of their program, Top Rank Marketing developed audience profiles and drafted customized social messaging for each profile.
See how this optimized approach helped us exceed client follower goals by 91%.
We’ve been in the online marketing business since 2001 serving companies like Linked In, HP, Mc Kesson, Dell, General Mills, Staples, 3M, SAP, Oracle, Adobe and many more market leaders.
Our team of smart, creative and results focused marketing professionals are masters at planning, implementing and optimizing integrated online marketing programs, especially those that focus on content and influencer marketing, social media and search engine optimization.
The new approach Well, it seems ZUJI wanted to challenge that approach.
In order to get better value from display, ZUJI used Dynamic Content Optimization (DCO) for its ads and clever remarketing to get searchers back to the site to buy.
The problem Following a devastating, high-profile crash in December of 2014, Air Asia wanted to rebuild customer loyalty as a people-driven brand while achieving a return on ad spend through conversions.
As we’ve pointed out previously, display advertising is still one of the most popular ways to reach an audience in spite of the issues it will face in 2016.
I have always believed in solid content and excellent services.
But in right situations and if done well, PPC ads can be quite effective – especially on such platforms as Google Ad Words, Facebook Ads and Linked In Ads.