Blackberry Pr Case Study

October 25, 2010: Alongside Adobe CTO Kevin Lynch at the Adobe MAX 2010 conference, Lazaridis shows off the Play Book’s integration of AIR and its Flash capability.

Lazaridis says, "We’re not trying to dumb down the internet for a small, mobile device.

What we’re trying to do is bring up the performance and capability of the mobile device to the internet." December 7, 2010: Lazaridis appears with Kara Swisher and Walt Mossberg to demo the Play Book.

At the word "secure" he glanced off-camera, shook his head, and said, "So, it's over. Arguably, Lazaridis had a point, at least about the phrasing of the question.

Interview's over." The PR voice said, "We're up on time." He looked back to his interviewer, still shaking his head. The interviewer wanted to ask about the Indian government's threat to shut down Black Berry operations in the country unless RIM provided surveillance access to Black Berry Messenger and email.


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