Tags: Sample Of Business Plan For Small BusinessGreek Mythology Essay QuestionTesis Hukum PidanaOutdoor Problem Solving ActivitiesSimple Business Plan ModelLate Term Abortion Papers
Finally, I analyse the discourse of Istanbul institutional actors to illustrate how Istanbul is framed as an emerging regional art centre.Soft power theory can be understood as a concept that was developed to reduce the complexity of transnational cultural interactions for state strategy and corporate interests.
Firstly, Nye overemphasised the role of state actors.
In charge of defending national interests, they are encouraged to mobilise different sets of tools to develop or retain their country’s influence.
Explanations for these increasing interactions argue that they are the result of “Turkish soft power”.
Within this perspective, the diffusion of culture through cultural centres and technological media, such as television soap operas, are considered to form a strategic component of the promotion of Turkey’s international influence.
Turkish curators have been increasingly involved in external cultural projects and Turkish artists have been featured in galleries and at art fairs in Dubai and Budapest.
Correspondingly, Istanbul fairs have welcomed galleries from around the region.Nye (1990) coined the term “soft power” to analyse the reconfiguration of American presence in the world following the fall of the Berlin Wall and the end of the bipolar order, which had been at the forefront of US military strategy for the past four decades.Rather than resulting in the predicted decline of power, Nye argued that a variety of tools were available to the US to maintain their influence.he methodology aims to demonstrate the positionality of actors in relation to the power dynamics of the art world and explore the strategies and discourses that are asserted for building external relations.I argue that the development of regional ties does not result from a top-down strategy, but from the construction of cognitive frames describing the rise of a regional art market or an alternative scene; and Istanbul as a rising regional art hub.Thereby, they have framed Istanbul as an emerging regional art centre.I would like to thank Anlam Arslanoğlu for our discussions that laid the basis for this article.Nye’s theory marked an effort to expand the notion of power by differentiating between its various processes (coercion, inducement, agenda-setting, and attraction), and defining the role of “soft” tools such as television, cinema, political discourse and cultural centres.While Nye’s approach has been widely applied to the analysis of Turkey’s new geopolitical context, two limitations can be perceived.Then I would like to thank the EJTS editorial board as well as the two anonymous referees for their comments and criticisms that enabled me to restructure and improve this article.Finally, I would like to thank Kerrie Bramhall for her very thorough editing of the final version.